Website is a set of online pages hosted on an internet server and accessed through domains. Its composition is based on advanced programming, such as HTML and JavaScript.
What is a website for?
The site is for basically any type of online activity. From sales, information and education to entertainment and leisure. In the digital market, websites are great allies of stores that want to win customers through the internet.
How does a website work?
A website works as a virtual space where it is possible to display information in the form of text, images, videos, animations, etc. To access it, the user must use the URL, which corresponds to the address of the page, such as: www.nuvemshop.com.br.
How is a website made?
A website is made up of key elements, such as the domain that identifies the page’s address, the CMS files that compose and manage the published content, and the server that hosts and stores all the page’s information.
Why does your business need a website?
In 2021, e-commerce had a growth of 77% in the number of sales, compared to the results of 2020. There were more than BRL 2 billion in sales, according to the NuvemCommerce report carried out by Nuvemshop .
This is where the website proves to be important for your company, as it is through it that you will be able to take your products and services to the digital market and attract customers .
Of course, social networks are also great allies of e-commerce , however, having your own sales website will allow you to conquer space for your brand in the digital market . In addition to increasing sales opportunities, the visibility that the internet offers your business can take it to another level.
So, not only create a website for your company, but also invest in marketing strategies to leverage your results . In the course of this article we will know some practices that will help you conquer space in the digital market. Follow with us!
What is the difference between website, blog and profile on social networks?
We are talking about three great allies of digital marketing that, although they are different things, work very well together.
While a website operates as a web page that concentrates various visual and interactive elements, the blog , in turn, focuses on written content . It is the main ally of content marketing and SEO strategies, as it is a platform used to attract organic traffic and generate brand awareness.
The profile on social networks works as a bridge between your business and your target audience . That’s because, with most people present on channels like Instagram and Facebook, taking your brand to these environments is crucial to increasing your brand’s reach.
What are the website types?
Now, let’s get to know the most common website types. Check them out below:
e-commerce
An e-commerce also called a virtual store (or e-commerce) is a website dedicated exclusively to businesses that want to sell online . These pages bring together everything necessary for the consumer to view the products, make the purchase, make the payment and track the shipment in an automated way.
landing page
A landing page is a more objective page, that is, created to achieve specific results . It is common for companies to use this feature to promote new products or directly sell a service , for example.
These sites usually contain only important information about what is being promoted (product or service) and CTAs ( Calls to Action , in Portuguese) to encourage visitors to take certain actions, such as buying an item, for example.
blogs
Blogs are websites created with a focus on content . They are made up of articles, reviews, news and any text format that makes sense to the page’s target audience.
In addition, blogs are great allies of content marketing strategies. With Inbound Marketing practices or attraction marketing it is possible to acquire customers on the internet in an organic way through the materials published on the blog.
institutional website
An institutional website, on the other hand, has a more informative content, such as presenting a company , explaining a project , etc. These sites are not usually focused on sales and do not have educational content.
Somewhat similar to landing pages, institutional websites are created with a single objective and are usually very direct. Because they carry the brand name, these pages should gather everything the user needs to know about the company, as well as contact information in case they want to look for you.
dynamic website
The dynamic website offers a more interactive proposal, focused on the user’s visual experience . These pages are usually very well developed from a technical point of view and allow visitors to access information through graphical elements that make the entire navigation more interesting.
A great example of this is Apple ‘s landing pages , created to promote the different iPhone models. When accessing the pages, you must scroll down to see a summary of everything the device has to offer.
